Ileostomy refers to a surgery to create an opening called stoma from the small intestine to the abdominal wall. It enables waste to exit the body through this opening. The surgery is performed when the large intestine or rectum is removed due to injury, cancer, or inflammatory bowel disease. Advantages of ileostomy include treatment of diseases of colon and rectum, prevention of infection. The need for ileostomy products such as ostomy bags, drainage bags, and adhesive tapes is growing due to rising cases of gastrointestinal disorders leading to bowel diversion surgeries.
The Global Ileostomy Market is estimated to be valued at US$ 1.90 Bn in 2024 and is expected to exhibit a CAGR of 7.5% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Global Ileostomy Market are Coloplast Corp, ConvaTec Inc., Hollister Incorporated, Marlen Manufacturing & Development Company, Perma-Type Company, Inc., Nu-Hope Laboratories, Inc., Perfect Choice Medical Technologies, Fortis Medical Products, Safe n' Simple, AdvaCare Pharma, Schena Ostomy Technologies, Inc., Cymed, TG Eakin Limited, Alcare Diagnostic Research Center Pvt. Ltd., Welland Medical Limited. The key players are focusing on new product launches and geographic expansion to gain market share.
The prevalence of inflammatory bowel disease such as Crohn's disease and ulcerative colitis is increasing rapidly worldwide driving the Global Ileostomy Market Demand for ileostomy products. According to estimates, over 3 million people in the US suffer from these conditions requiring surgical procedures creating stoma.
Technological advancements are ushering new era in ostomy products with development of adhesive pastes, protective wafers and ostomy pouches with features like enhanced wear time, flexibility and discreetness helping improve quality of life of people with ostomies.
Market Trends
The Global Ileostomy Market is witnessing a trend of new product innovation focusing on comfort, discretion and invisible features. Major players are investing in R&D to develop accessories with invisible clips and edges mimicking natural skin. Ostomy accessories designed for certain age groups like pediatric and geriatric patients are also being introduced.
Personalized ostomy care is emerging as another key trend with companies offering fit services and nurse support programs. They provide one-on-one consultation and product advice tailored to individual needs to boost confidence and adjustment to lifestyle changes post surgery.
Market Opportunities
The awareness and acceptance of ostomy products is low in developing nations representing large opportunity for Global Ileostomy Market Challenges And Opportunities players. Investments in community support programs, training of healthcare professionals and social media campaigns can help tackle social stigma and expand consumer base.
The home healthcare market is proliferating with shift towards non-institutional care. Integration of ostomy products with digital technologies presents new prospects. Smart ostomy bags with sensors to detect leakage or blockages can optimize care and assist independent living of elderly patients.
Impact of COVID-19 on the Global Ileostomy Market
The COVID-19 pandemic has significantly impacted the growth of the global ileostomy market. During the pandemic, many elective surgeries were postponed to avoid unnecessary risk of exposure to COVID-19 in hospitals. This led to decline in number of ileostomy procedures performed globally. However, ileostomy being an essential surgery for various medical conditions like ulcerative colitis, Crohn's disease could not be avoided indefinitely.
With resumption of normal healthcare services post lockdowns, the demand for ileostomy is again gaining momentum. However, the supply chain disruptions caused due to restrictions on transportation during peak COVID-19 times resulted in shortage of ostomy supplies. This adversely impacted patients relying on ostomy products. Various COVID-19 containment measures like social distancing and shelter-in-place orders also made it difficult for ostomy patients to regularly visit healthcare facilities for ostomy pouch changes or consultations regarding their stomas.
To overcome issues faced during pandemic, major players in the market introduced telehealth solutions to ensure continuity of care for ostomy patients. Going forward, companies need to focus on establishing resilient supply chains and offering virtual support programs for patients to sustain growth in the post COVID era. Advancements in one piece ostomy pouches having adhesive strips that can withstand 7-10 days without leaks are also crucial to address concerns of patients during such crises.
North America Dominates Global Ileostomy Market in Terms of Value
North America currently dominates the global ileostomy market and holds the largest share in terms of value. This is attributed to increasing prevalence of inflammatory bowel disease, growing elderly population undergoing surgeries and availability of advanced ostomy products. Favorable reimbursement policies for ostomy procedures in the US and copyright are also supporting market growth. However, Asia Pacific is expected to witness fastest growth during forecast period owing to rising awareness, improving healthcare infrastructure and growing medical tourism in the region.
China Emerges as Fastest Growing Market for Ileostomy
Among countries, China standsout as the fastest growing market for ileostomy. This is due to large patient population, rising incomes, increasing focus on quality healthcare by Chinese government and presence of leading market players like Coloplast expanding their business across the country. Other Asian countries like India and Japan are also expected to showcase strong growth in coming years supported by growing IBDS patient pool, lifestyle changes and universal healthcare coverage. Overall, Asia Pacific offers huge untapped potential for ileostomy market players given rising healthcare expenditures in the region.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
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